The world is watching
E3 is the world’s leading video game expo and undoubtedly the most highly anticipated annual event on the gaming calendar. All of the key players in the industry will be attending – most with their own booths and stalls to attract viewers and show off the innovative products and games they’ve been working on. From game publishers Activision and EA to hardware giants Lenovo and Nvidia, every major company wants to be seen with a presence at this momentous occasion.
The enormity of this event is perfectly summarised by the event organisers:
‘E3 is the world’s premier event for computer and video games and related products. At E3, the video game industry’s top talent pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative in the interactive entertainment industry. For three exciting days, leading-edge companies, groundbreaking new technologies, and never-before-seen products will be showcased. E3 connects you with both new and existing partners, industry executives, gamers, and social influencers providing unprecedented exposure to the entire video game industry, all under one roof.’
RedFOX Labs presence
Due to the significance of this event, Co-Founder of the RedFOX Labs Gaming Division Arclegger will be on the ground and flying the RFOX flag. Arc already has an extensive CV in the games industry, having worked on games such as H1Z1 and Planetside, and will be using his abundance of pre-existing contacts in the industry to discuss all things RedFOX and blockchain gaming.
As with most industries, technology is often lagging behind and the gaming industry is no exception. Much like all E3 events, there will be a heavy focus on the main contenders, such as Playstation and Xbox, as eager supporters and fans look to wet their appetites with the latest offerings on show.
This year will be business as usual and there isn’t a huge expectation for any blockchain projects to have any sort of major presence. Despite this, Arclegger will be hard at work networking and announcing the arrival of a new player in town on the grandest stage of all in what could very well be a turning point in the evolution of future E3’s.
We believe that it is vital to have a presence at the world’s most prestigious gaming events in order to signal our intent to bring blockchain gaming and RedFOX Labs into the mainstream. Our goal and ambition is to bring about mass adoption of blockchain technology and this is the ideal environment to begin bridging the gap between the traditional and blockchain gaming industries.
Ahead of this event, Arclegger has summarised his thoughts on the occasion.
A few words from Arclegger
E3, the greatest time of the year for gamers. No matter how down the gaming market was the year prior the start of E3 always brings all gamers a ton of hope for the next cycle of releases. This year already is starting to bring a lot of hype with Playstation and Hideo Kojima’s Death Stranding, and also Modern Warfare. Rumors of new console announcements always just add that extra layer of excitement to the mix.
As a kid I remember always wishing and wanting to go to E3, but back then you had to be over 18 to go and it was closed completely to the gaming industry only. If I told my younger self that not to worry you’ll be going to more E3’s than you can imagine when you get older, I’m not sure I would’ve believed me. But this year feels different than the rest for me, I’m a lot more excited and a little nervous, more than I’ve been in the past. This year I’ll be going repping a new company and a new industry. This year I’ll be going with the RedFOX Labs logo on my chest and will be talking blockchain gaming.
Blockchain gaming is not something you hear a lot or if at all while walking the halls of E3 but I feel like that will change in the coming years and I couldn’t be more excited to be there in the beginning, leading the charge. E3 is very much a traditional gaming show and unless the big 3 (Nintendo, Playstation, XBOX) are doing it, it doesn’t matter. It’s going to be very interesting to see who’s interest I peak and who shuns the idea of blockchain gaming in these early times. For me I will almost feel like a time traveler looking into the past, seeing who will do well in the future of blockchain gaming and who will be left in the dust.
I remember growing up through the years with gaming and seeing similar times where the gaming world was not quick to adapt to new changes until they were forced to. One big change was the introduction of the internet and online play from home. This essentially killed the local arcades since you no longer had to actually go to them to play against your friends. Another big change was the digital download. I remember myself saying “why would I buy a game online when I could have the box and manual with the physical copy?” Now it’s rare to see people not buy a game online vs in a store. Now we have blockchain and I’m certain that we at RedFOX Labs Gaming are leading the charge and it will only be a matter of time before the rest catch up. Until then I will enjoy all the announcements, all the hype and wonder, and bask in the magic that is E3.
E3 will take place between the 11th-13th of June. Stay tuned as we look to bring you further updates regarding this event.
The RedFOX Labs team