Digital inclusion is a crucial component of sustaining Southeast Asia’s raging Internet economy. At RedFOX Labs, we aim to use a blend of emerging tech to build ventures designed for mass-market appeal.
While we’re proponents of how blockchain can facilitate efficient, secure, and transparent business practices, new technologies now await exploration. For starters, Artificial Intelligence as well as robotics.
Recent efforts to gain traction involved traveling to neighboring countries — including Malaysia and China. Operating from Vietnam offers a wealth of entrepreneurial opportunity. However, Southeast Asia as a whole is overflowing with companies that, like us, strive to accelerate technological advancement.
RedFOX is currently building user-friendly portals into the Internet economy. And, our upcoming cashback and rewards app exemplifies the theory of digital inclusion — whereby most citizens have equal access to breakthrough tech.
Our app’s first iteration will soon release in Myanmar. And during this week’s visit to the country, we met with regional partners as well as potential investors. But current projects weren’t our only focus; we also had our sights set on the future.
One of the main reasons for our recent trip was to engage in conversations with other emerging tech companies. We’re striving to form partnerships that allow us to enhance and expand our offerings.
RedFOX Labs seeks ways to simplify the adoption of modern tech. One such method is to remove the hurdle of forcing end-users into steep learning curves. Yes, technology can be as complicated as it is powerful. But that doesn’t need to translate into a lack of intuitiveness.
A practical, user-friendly implementation of advanced tech is the chatbot. Twenty-four hours a day, seven days a week — and utterly impervious to holidays — AI chatbots take consumers by the hand and guide them along products’ most efficient paths.
And today, we’re thrilled to announce an advance in our conversation with one of Southeast Asia’s most prominent AI developers. Because to gain market share within the region, we’re looking far beyond the blockchain.
Sharing Forward Progress
Promoting digital inclusion means extending tech to those with the highest chances of reaping its benefits. In today’s globally connected society, anyone with a smartphone can enter the Internet economy. Problem is, not everyone knows how.
While RedFOX Labs employs certified blockchain experts, we actively hunt for organizations with complementary skill sets. Our newest partner in technological exploration — Misfit Technologies — not only aligns with our mission to accelerate digital inclusion, but the outfit is also winning awards in the process.
In 2018, Misfit’s ‘Alice’ chatbot earned the title of Digital Marketing & Advertising Champion in the BASIS National ICT competition.
In addition to AI-powered chatbots, Misfit designs and develops websites, apps, and IoT solutions. In other words, a host of categories ideal for insertion into RedFOX’s future ventures.
By signing a Memorandum of Understanding (MOU), RedFOX and Misfit intend to share technical knowledge and resources. Because both organizations target the same markets, a more formal collaborative structure is likely.
Ben Fairbank, CEO and co-founder of RedFOX Labs, had this to say about the MOU:
“Bolstering relationships with organizations sharing our vision of digital inclusion is crucial for growth. Misfit’s suite of solutions gives RedFOX the ability to enhance our offerings with a powerful combination of emerging technologies.
Blockchain is a revolutionary tech that we haven’t abandoned. But to achieve widespread, mainstream adoption, blockchain needs a helping hand from AI and other tech. Implementing a mix of tech gives us a distinct market advantage, which is why we’re so excited about the chance to work alongside Misfit Technologies.”
Since RedFOX products are inherently digital, chatbots are a natural addition to future rollouts. What better way to serve our customers than with digital concierges available 24/7?
At its core, digital inclusion runs on simplification. Consumers can’t be expected to spend hours upon hours studying the intricacies of products and services. Moreover, just because something operates on a blockchain doesn’t mean its users need to learn a thing about distributed ledgers. At the end of the day, people want things that just work.
Summing up, we’re enthusiastic about the prospect of everything we build harboring a companion always available to ask, “what can I help you with today?”